Color-matched event merchandise bundle of lanyards, wristbands, loungers and poufs by Lanyard.pro.

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How Our Client Won Three Times Over

Quick answer: A client called the offer too expensive. After a quick needs assessment, Lanyard.pro bundled the order into one offer (lanyards, wristbands, sun loungers, poufs) — the client got a better price and earned 4x more than planned.

Key Facts

  • Client: event organiser working with Lanyard.pro for nearly 10 years, once a year
  • Trigger: client called the standard offer 'too expensive'
  • Discovery: the end client was buying wristbands, sun loungers, and poufs elsewhere
  • Solution: one bundled offer across lanyards, wristbands, loungers, and poufs
  • Result: better price, single-supplier consistency, and 4x more profit for the client

A Phone Call With a Problem

Our client, an event organiser, has worked with us for nearly a decade. They're not a monthly-order client — they come back once a year, for their one fixed annual event. This year, they called with a problem: our offer looked too expensive.

A Question Instead of a Discount

Instead of defending the price or cutting it, we asked directly what exactly they were comparing it to. A quick needs assessment revealed that the event's end client was buying wristbands, sun loungers, and poufs elsewhere — we were only getting a slice of the full order.

One Offer for Everything

We put together a single, combined proposal — lanyards, wristbands, sun loungers, and poufs, all in matching colours, from one supplier. Because the whole order was worth so much more, we could offer a better price than the sum of separate orders scattered across several suppliers.

Three Wins at Once

  • A better price, because it was based on the value of the whole order.
  • Everything colour-matched from one supplier, meaning less coordination work.
  • Our client earned 4 times more on this deal than they originally planned.

FAQ

What should I do when a client says a quote is ""too expensive""?

Ask directly what they're comparing it to — often the real issue is scope, not the price itself.

Can bundling really lower the total price for a client?

Yes — combining separate orders into one larger order can unlock volume pricing that isn't available on smaller, split orders.

How do I identify cross-sell opportunities with an existing client?

A short needs assessment covering their full event, not just the product they currently order, often reveals gaps.

Does bundling benefit the supplier as well as the client?

Yes — it increases order value and strengthens the relationship, creating a genuinely mutual benefit.

How often should I review a long-term client's full needs?

At least once a year, especially for clients on a fixed annual order cycle, to catch opportunities that get missed.

Summary

When a client says ""too expensive,"" it's not always about price. Sometimes it's because they haven't seen the full picture yet.

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Project Summary

Industry Event Agencies
Country Poland
Product Lanyards, Wristbands, Sun Loungers, Poufs (bundled)
Material Polyester / PVC / Textile (mixed)
Quantity Full annual event volume
Production Time 4–6 weeks (seasonal)
Delivery Time Scheduled ahead of annual event
Challenge Client considered the offer too expensive compared to fragmented purchasing
Solution Bundled full-event offer from a single supplier at a better blended price
Result Client earned 4x more profit than originally planned

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