Prosfera and Smyczomat become Lanyard.PRO – a leading lanyard manufacturer
Three well-known brands in the promotional products industry – Prosfera.pl, Smyczomat.pl, and Lanyard.PRO – have joined forces under one unified name: Lanyard.PRO. This strategic move includes a complete rebranding, introducing a new visual identity and strengthening the company’s position as a leading lanyard manufacturer in Europe.
Why Prosfera, Smyczomat and Lanyard.PRO are now one brand
The merger of Prosfera, Smyczomat, and Lanyard.PRO is part of a long-term growth strategy aimed at increasing brand recognition and simplifying communication with clients. Customers searching for Prosfera, Smyczomat, or a reliable lanyard manufacturer will now find a complete and unified offer under one strong brand.
This change allows the company to operate more efficiently, deliver better service, and build a clearer, more recognizable identity across all markets – both in Poland and internationally.
Responsible manufacturing and ethical supply chains at LanYard.PRO
More and more companies today require their suppliers to demonstrate compliance with ethical sourcing and responsible manufacturing standards.
This includes topics such as:
prohibition of child labour
respect for fundamental workers’ rights
safe working conditions
transparency in the supply chain
At LanYard.PRO, we understand these expectations and actively support responsible purchasing policies of our partners.
Our compliance documentation
To support our B2B clients, we provide several internal compliance documents, including:
Supplier Declaration on Labour Standards
Supplier Code of Conduct
internal policies aligned with internationally recognised frameworks such as the International Labour Organization (ILO)principles and OECD responsible business conduct guidelines
These documents confirm that our company operates in accordance with ethical labour practices and promotes similar standards among suppliers and partners.
How to Make Serious Money Selling… Lanyards? Yes, Really.
Sounds basic? Only until you see the numbers. Branded lanyards are one of the most underestimated products in the B2B merchandise and event world. But the truth is – when designed well, priced right, and delivered fast, a lanyard can generate more profit than many “trendy” gadgets.
Why lanyards?
✅ Low unit cost – high perceived value ✅ Huge branding area – always visible ✅ Practical product – people keep and use them ✅ Consistent demand – events, trade shows, offices, schools, festivals…
We’re Europe’s supplier with the widest selection of custom lanyards. Sublimated, woven, eco-friendly, silicone, RFID, neon – you name it, we’ve got it. With our catalog, agencies, printers, event companies, and resellers can:
Tailor Made Custom Pillows — Personalised Comfort for Your Brand
When design meets comfort
A tailor made pillow is more than a decorative item — it’s a statement piece. Whether in a showroom, office, event lounge or as a gift, a pillow can set the tone of the space and make your brand unforgettable. With full-colour sublimation printing, every pillow becomes a canvas for your creativity.
Why brands choose tailor made pillows
Full-surface design freedom — print logos, graphics, or lifestyle imagery on both sides.
Removable covers — easy to wash, long-lasting and practical.
Eco-friendly filling — soft comfort that also supports sustainability goals.
Custom sizes — from classic 40x40cm to tailor made dimensions for unique spaces.
European production — fast turnaround, with express 72h options available.
Ideas for use
Tailor made pillows work wherever you want impact + comfort:
Events: create lounge areas that look and feel like your brand.
Corporate gifts: a pillow is a surprising, practical
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR – Regulation 2023/988) comes into effect. This new law applies to all consumer products, including promotional items like lanyards, keyrings, wristbands, luggage straps, and more. If you're an advertising agency, distributor, or brand that sources promotional merchandise, this regulation affects you. Can You Avoid Showing Our Company Details on the Product?
Yes — but only if your agency or client takes over responsibility as the official EU Responsible Person. In that case: The product must be labeled with your company’s name, address, and contact email. The label can appear as a tag, sticker, printed packaging, or sewn-in label. LanYard.PRO can apply that labeling for you, fully compliant with EU law. Does Your Product Need a Label?
In today’s world of promotional merchandise, it’s not just about the logo — it’s about how you present it. Consumers are more conscious, more discerning — they seek products that are not only practical but also visually appealing, on-trend, and well made. At LanYard.PRO, we specialize in high-quality, customizable promotional accessories that meet those expectations.
It is with great pleasure and pride that we announce that Allers Grupa sp. z o.o. (the owner of the Lanyard.PRO, Smyczomat.pl, and Prosfera brands) has been honored by Forbes magazine with the 2023 FORBES DIAMONDS award.
It is with great pleasure and pride that we announce that Allers Grupa sp. z o.o. (the owner of the Lanyard.PRO, Smyczomat.pl, and Prosfera brands) has been honored by Forbes magazine with the 2023 FORBES DIAMONDS award.
It is with great pleasure and pride that we announce that Allers Grupa sp. z o.o. (the owner of the Lanyard.PRO, Smyczomat.pl, and Prosfera brands) has been honored by Forbes magazine with the 2023 FORBES DIAMONDS award.
As sustainability becomes an increasingly important priority for businesses and consumers, we are proud to present our rPET Sublimation Lanyard with Hook – an eco-friendly, high-quality solution for your promotional and branding needs. Designed and manufactured entirely in Poland, this product combines innovative printing technology with environmentally conscious materials.
