How One Event Agency Got Its Speed (and a Client) Back

An event agency cut its orders in half after a competitor started delivering graphic mockups faster. Lanyard.pro shortened mockup turnaround from 2 days to 2 hours and won the client back with an order for 15,000 lanyards.

Key Facts

• Client: European event agency, working with Lanyard.pro for over two years
• Trigger: quarterly orders dropped by 50% with no explanation given
• Root cause: a competitor offered 2-hour mockups vs. the standard 2-day turnaround
• Fix: mockup turnaround reduced to 2 hours for established clients
• Result: 15,000-unit order recovered, with higher order frequency afterward

The Quiet Drop-Off

One of our long-term partners, an event agency, had been ordering custom lanyards from us regularly for two years. Then, one quarter, orders dropped by half — with no explanation at all.

A Conversation Instead of Guesswork

Instead of waiting it out, we picked up the phone and asked directly. It turned out the agency had started

Prosfera and Smyczomat become Lanyard.PRO – a leading lanyard manufacturer

Three well-known brands in the promotional products industry – Prosfera.pl, Smyczomat.pl, and Lanyard.PRO – have joined forces under one unified name: Lanyard.PRO. This strategic move includes a complete rebranding, introducing a new visual identity and strengthening the company’s position as a leading lanyard manufacturer in Europe.

Why Prosfera, Smyczomat and Lanyard.PRO are now one brand

The merger of Prosfera, Smyczomat, and Lanyard.PRO is part of a long-term growth strategy aimed at increasing brand recognition and simplifying communication with clients. Customers searching for Prosfera, Smyczomat, or a reliable lanyard manufacturer will now find a complete and unified offer under one strong brand.

This change allows the company to operate more efficiently, deliver better service, and build a clearer, more recognizable identity across all markets – both in Poland and internationally.

Lanyard.PRO – experienced

Responsible manufacturing and ethical supply chains at LanYard.PRO

More and more companies today require their suppliers to demonstrate compliance with ethical sourcing and responsible manufacturing standards.

This includes topics such as:

• prohibition of child labour

• respect for fundamental workers’ rights

• safe working conditions

• transparency in the supply chain

At LanYard.PRO, we understand these expectations and actively support responsible purchasing policies of our partners.

Our compliance documentation

To support our B2B clients, we provide several internal compliance documents, including:

• Supplier Declaration on Labour Standards

• Supplier Code of Conduct

• internal policies aligned with internationally recognised frameworks such as the International Labour Organization (ILO) principles and OECD responsible business conduct guidelines

These documents confirm that our company operates in accordance with ethical labour practices and promotes similar standards among suppliers and partners.

Lanyard.pro is hitting the trade show trail in 2026!
We’re excited to share that we’ll be present at nine top events across Europe — meeting partners, discovering trends, and showcasing how custom lanyards elevate brand experiences.

PSI – Düsseldorf, Germany | Jan 7–9, 2026
Europe’s largest promo products & merchandising trade show — a hub for networking with industry professionals and spotting the hottest trends.

Promo Gift – Madrid, Spain | Jan (Dates TBC)
Major international promotional gifts & personalization fair, bringing together suppliers, buyers and industry innovators from around the globe.

PTE – Promotion Trade Exhibition – Milan, Italy | Jan 21–23, 2026
Italy’s premier trade fair for promotional items, gadgets, workwear and custom merchandise — a key business accelerator in Southern Europe.

PromZ Product Première – Breda, NL | Jan 21–22, 2026
A unique two‑day showcase of promotional products with the theme The Art of Promo — blending innovation, storytelling and relaxed networking.