How One Event Agency Got Its Speed (and a Client) Back
An event agency cut its orders in half after a competitor started delivering graphic mockups faster. Lanyard.pro shortened mockup turnaround from 2 days to 2 hours and won the client back with an order for 15,000 lanyards.
Key Facts
Client: European event agency, working with Lanyard.pro for over two years
Trigger: quarterly orders dropped by 50% with no explanation given
Root cause: a competitor offered 2-hour mockups vs. the standard 2-day turnaround
Fix: mockup turnaround reduced to 2 hours for established clients
Result: 15,000-unit order recovered, with higher order frequency afterward
The Quiet Drop-Off
One of our long-term partners, an event agency, had been ordering custom lanyards from us regularly for two years. Then, one quarter, orders dropped by half — with no explanation at all.
A Conversation Instead of Guesswork
Instead of waiting it out, we picked up the phone and asked directly. It turned out the agency had started
Prosfera and Smyczomat become Lanyard.PRO – a leading lanyard manufacturer
Three well-known brands in the promotional products industry – Prosfera.pl, Smyczomat.pl, and Lanyard.PRO – have joined forces under one unified name: Lanyard.PRO. This strategic move includes a complete rebranding, introducing a new visual identity and strengthening the company’s position as a leading lanyard manufacturer in Europe.
Why Prosfera, Smyczomat and Lanyard.PRO are now one brand
The merger of Prosfera, Smyczomat, and Lanyard.PRO is part of a long-term growth strategy aimed at increasing brand recognition and simplifying communication with clients. Customers searching for Prosfera, Smyczomat, or a reliable lanyard manufacturer will now find a complete and unified offer under one strong brand.
This change allows the company to operate more efficiently, deliver better service, and build a clearer, more recognizable identity across all markets – both in Poland and internationally.
Responsible manufacturing and ethical supply chains at LanYard.PRO
More and more companies today require their suppliers to demonstrate compliance with ethical sourcing and responsible manufacturing standards.
This includes topics such as:
prohibition of child labour
respect for fundamental workers’ rights
safe working conditions
transparency in the supply chain
At LanYard.PRO, we understand these expectations and actively support responsible purchasing policies of our partners.
Our compliance documentation
To support our B2B clients, we provide several internal compliance documents, including:
Supplier Declaration on Labour Standards
Supplier Code of Conduct
internal policies aligned with internationally recognised frameworks such as the International Labour Organization (ILO)principles and OECD responsible business conduct guidelines
These documents confirm that our company operates in accordance with ethical labour practices and promotes similar standards among suppliers and partners.
Lanyard.pro is hitting the trade show trail in 2026! We’re excited to share that we’ll be present at nine top events across Europe — meeting partners, discovering trends, and showcasing how custom lanyards elevate brand experiences.
PSI – Düsseldorf, Germany | Jan 7–9, 2026 Europe’s largest promo products & merchandising trade show — a hub for networking with industry professionals and spotting the hottest trends.
Promo Gift – Madrid, Spain | Jan (Dates TBC) Major international promotional gifts & personalization fair, bringing together suppliers, buyers and industry innovators from around the globe.
PTE – Promotion Trade Exhibition – Milan, Italy | Jan 21–23, 2026 Italy’s premier trade fair for promotional items, gadgets, workwear and custom merchandise — a key business accelerator in Southern Europe.
PromZ Product Première – Breda, NL | Jan 21–22, 2026 A unique two‑day showcase of promotional products with the theme The Art of Promo — blending innovation, storytelling and relaxed networking.
How to Make Serious Money Selling… Lanyards? Yes, Really.
Sounds basic? Only until you see the numbers. Branded lanyards are one of the most underestimated products in the B2B merchandise and event world. But the truth is – when designed well, priced right, and delivered fast, a lanyard can generate more profit than many “trendy” gadgets.
Why lanyards?
✅ Low unit cost – high perceived value ✅ Huge branding area – always visible ✅ Practical product – people keep and use them ✅ Consistent demand – events, trade shows, offices, schools, festivals…
We’re Europe’s supplier with the widest selection of custom lanyards. Sublimated, woven, eco-friendly, silicone, RFID, neon – you name it, we’ve got it. With our catalog, agencies, printers, event companies, and resellers can:
Double-Sided Registered Print Lanyards — 72h Production
If you need double-sided registered print lanyards that keep your logo perfectly aligned on the left and right sides, we make them fast in 72h with precision print registration (a.k.a. matched or aligned printing).
Registered printing means the artwork sits in the exact same position on the inner (left) and outer (right) tape, so stitching, folds, and the sew line never cut through your logo or graphic—unlike standard “repeat/rapport” printing that ignores the cut line.
We use this on lanyards, wristbands, and bandanas, but it’s most in-demand for lanyards because it delivers a clean, premium look that protects your brand in close-up photos and at events.
Add registered printing for just +€0.05 per piece and get the outcome you actually want—brand-safe, symmetrical print that sells—order now and we’ll hit your timeline.
Gadgets That Work — 2025 Report: Why Lanyard Tailor Made Delivers Real ROI
Promotional gadget or real investment?
Marketers in 2025 keep asking: do promotional products actually pay off? The answer is clear: yes — but only when they are tailor made. Data shows that well-designed, branded giveaways can generate up to 5× ROI. Companies that implemented structured gifting programs achieved an average of +43% client retention and -31% employee turnover.
The numbers that matter
The corporate gifting market in 2025 will reach $919 billion. But scale isn’t everything — impact is. What drives ROI?
Tailor Made Custom Pillows — Personalised Comfort for Your Brand
When design meets comfort
A tailor made pillow is more than a decorative item — it’s a statement piece. Whether in a showroom, office, event lounge or as a gift, a pillow can set the tone of the space and make your brand unforgettable. With full-colour sublimation printing, every pillow becomes a canvas for your creativity.
Why brands choose tailor made pillows
Full-surface design freedom — print logos, graphics, or lifestyle imagery on both sides.
Removable covers — easy to wash, long-lasting and practical.
Eco-friendly filling — soft comfort that also supports sustainability goals.
Custom sizes — from classic 40x40cm to tailor made dimensions for unique spaces.
European production — fast turnaround, with express 72h options available.
Ideas for use
Tailor made pillows work wherever you want impact + comfort:
Events: create lounge areas that look and feel like your brand.
Corporate gifts: a pillow is a surprising, practical
Your event can be impressive, your branding strong, and your gadgets… made mostly with solar energy. That’s the power of green change – and we’re creating it together with you.
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR – Regulation 2023/988) comes into effect. This new law applies to all consumer products, including promotional items like lanyards, keyrings, wristbands, luggage straps, and more. If you're an advertising agency, distributor, or brand that sources promotional merchandise, this regulation affects you. Can You Avoid Showing Our Company Details on the Product?
Yes — but only if your agency or client takes over responsibility as the official EU Responsible Person. In that case: The product must be labeled with your company’s name, address, and contact email. The label can appear as a tag, sticker, printed packaging, or sewn-in label. LanYard.PRO can apply that labeling for you, fully compliant with EU law. Does Your Product Need a Label?
