Prosfera and Smyczomat become Lanyard.PRO – a leading lanyard manufacturer
Three well-known brands in the promotional products industry – Prosfera.pl, Smyczomat.pl, and Lanyard.PRO – have joined forces under one unified name: Lanyard.PRO. This strategic move includes a complete rebranding, introducing a new visual identity and strengthening the company’s position as a leading lanyard manufacturer in Europe.
Why Prosfera, Smyczomat and Lanyard.PRO are now one brand
The merger of Prosfera, Smyczomat, and Lanyard.PRO is part of a long-term growth strategy aimed at increasing brand recognition and simplifying communication with clients. Customers searching for Prosfera, Smyczomat, or a reliable lanyard manufacturer will now find a complete and unified offer under one strong brand.
This change allows the company to operate more efficiently, deliver better service, and build a clearer, more recognizable identity across all markets – both in Poland and internationally.
Responsible manufacturing and ethical supply chains at LanYard.PRO
More and more companies today require their suppliers to demonstrate compliance with ethical sourcing and responsible manufacturing standards.
This includes topics such as:
prohibition of child labour
respect for fundamental workers’ rights
safe working conditions
transparency in the supply chain
At LanYard.PRO, we understand these expectations and actively support responsible purchasing policies of our partners.
Our compliance documentation
To support our B2B clients, we provide several internal compliance documents, including:
Supplier Declaration on Labour Standards
Supplier Code of Conduct
internal policies aligned with internationally recognised frameworks such as the International Labour Organization (ILO)principles and OECD responsible business conduct guidelines
These documents confirm that our company operates in accordance with ethical labour practices and promotes similar standards among suppliers and partners.
How to Make Serious Money Selling… Lanyards? Yes, Really.
Sounds basic? Only until you see the numbers. Branded lanyards are one of the most underestimated products in the B2B merchandise and event world. But the truth is – when designed well, priced right, and delivered fast, a lanyard can generate more profit than many “trendy” gadgets.
Why lanyards?
✅ Low unit cost – high perceived value ✅ Huge branding area – always visible ✅ Practical product – people keep and use them ✅ Consistent demand – events, trade shows, offices, schools, festivals…
We’re Europe’s supplier with the widest selection of custom lanyards. Sublimated, woven, eco-friendly, silicone, RFID, neon – you name it, we’ve got it. With our catalog, agencies, printers, event companies, and resellers can:
Gadgets That Work — 2025 Report: Why Lanyard Tailor Made Delivers Real ROI
Promotional gadget or real investment?
Marketers in 2025 keep asking: do promotional products actually pay off? The answer is clear: yes — but only when they are tailor made. Data shows that well-designed, branded giveaways can generate up to 5× ROI. Companies that implemented structured gifting programs achieved an average of +43% client retention and -31% employee turnover.
The numbers that matter
The corporate gifting market in 2025 will reach $919 billion. But scale isn’t everything — impact is. What drives ROI?
It is with great pleasure and pride that we announce that Allers Grupa sp. z o.o. (the owner of the Lanyard.PRO, Smyczomat.pl, and Prosfera brands) has been honored by Forbes magazine with the 2023 FORBES DIAMONDS award.
It is with great pleasure and pride that we announce that Allers Grupa sp. z o.o. (the owner of the Lanyard.PRO, Smyczomat.pl, and Prosfera brands) has been honored by Forbes magazine with the 2023 FORBES DIAMONDS award.
