How to Make Serious Money Selling… Lanyards? Yes, Really.
Sounds basic? Only until you see the numbers. Branded lanyards are one of the most underestimated products in the B2B merchandise and event world. But the truth is – when designed well, priced right, and delivered fast, a lanyard can generate more profit than many “trendy” gadgets.
Why lanyards?
✅ Low unit cost – high perceived value ✅ Huge branding area – always visible ✅ Practical product – people keep and use them ✅ Consistent demand – events, trade shows, offices, schools, festivals…
We’re Europe’s supplier with the widest selection of custom lanyards. Sublimated, woven, eco-friendly, silicone, RFID, neon – you name it, we’ve got it. With our catalog, agencies, printers, event companies, and resellers can:
Double-Sided Registered Print Lanyards — 72h Production
If you need double-sided registered print lanyards that keep your logo perfectly aligned on the left and right sides, we make them fast in 72h with precision print registration (a.k.a. matched or aligned printing).
Registered printing means the artwork sits in the exact same position on the inner (left) and outer (right) tape, so stitching, folds, and the sew line never cut through your logo or graphic—unlike standard “repeat/rapport” printing that ignores the cut line.
We use this on lanyards, wristbands, and bandanas, but it’s most in-demand for lanyards because it delivers a clean, premium look that protects your brand in close-up photos and at events.
Add registered printing for just +€0.05 per piece and get the outcome you actually want—brand-safe, symmetrical print that sells—order now and we’ll hit your timeline.
Gadgets That Work — 2025 Report: Why Lanyard Tailor Made Delivers Real ROI
Promotional gadget or real investment?
Marketers in 2025 keep asking: do promotional products actually pay off? The answer is clear: yes — but only when they are tailor made. Data shows that well-designed, branded giveaways can generate up to 5× ROI. Companies that implemented structured gifting programs achieved an average of +43% client retention and -31% employee turnover.
The numbers that matter
The corporate gifting market in 2025 will reach $919 billion. But scale isn’t everything — impact is. What drives ROI?
Your event can be impressive, your branding strong, and your gadgets… made mostly with solar energy. That’s the power of green change – and we’re creating it together with you.
Starting 13 December 2024, the new EU General Product Safety Regulation (GPSR – Regulation 2023/988) comes into effect. This new law applies to all consumer products, including promotional items like lanyards, keyrings, wristbands, luggage straps, and more. If you're an advertising agency, distributor, or brand that sources promotional merchandise, this regulation affects you. Can You Avoid Showing Our Company Details on the Product?
Yes — but only if your agency or client takes over responsibility as the official EU Responsible Person. In that case: The product must be labeled with your company’s name, address, and contact email. The label can appear as a tag, sticker, printed packaging, or sewn-in label. LanYard.PRO can apply that labeling for you, fully compliant with EU law. Does Your Product Need a Label?
The Krakow-based company Lanyard.PRO, founded by Katarzyna and Henryk Surdej, is celebrating its 20th anniversary this year. The business, which started in 2004 with humble beginnings in a small 15-square-metre room, has grown into one of the leaders of the European market for lanyards and advertising gadgets. Today, Lanyard.PRO not only fulfils orders for customers in Poland, but is recognised throughout Europe as a symbol of innovation and high quality.
