Bundled event merchandise including lanyards, wristbands and sun loungers by Lanyard.pro.

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A Full Event Package, Not Just a Single Lanyard

Quick answer: A competitor won a client over with one bundled phone call selling lanyards, wristbands, and event accessories. Lanyard.pro responded with a ""Full Event"" catalogue and, a year later, sold the complete package plus nearly 500 sun loungers.

Key Facts

  • Client: event agency, two seasons of lanyard-only orders
  • Trigger: a competitor sold a full bundle (mug, lanyard, wristbands) in one visit
  • Solution: a 'Full Event' catalogue covering lanyards, wristbands, and accessories
  • Result: complete package won the following year, plus nearly 500 sun loungers sold

A Competitor Who Showed Up With a Finished Idea

For two seasons, this event agency bought exactly one thing from us: lanyards for their client's annual event. Last year, we nearly lost the account — a rival agency got there first and brought along a beer mug with a lanyard already attached, showing exactly how it would look at the event. In that same visit, they also sold wristbands and lanyards for the whole event.

The Whole Offer, Not Just One Product

Instead of waiting for the next single request, we built a full ""Full Event"" catalogue — one proposal covering lanyards, wristbands, event accessories, and seasonal items, with visuals built around the client's specific event.

The Result

  • A year later, the client ordered the complete package for the entire event.
  • In that same conversation, we also sold nearly 500 sun loungers — something nobody had ever asked about before.

FAQ

What is a ""Full Event"" merchandise package?

It's a bundled proposal covering multiple product categories — lanyards, wristbands, accessories — from a single supplier instead of separate orders.

Why do clients prefer ordering from a single supplier for events?

It ensures consistent branding and colors across all items and reduces coordination work across multiple vendors.

Does bundling multiple products reduce the overall cost?

Often yes, since larger combined order values can unlock better pricing than separate, smaller orders.

How do I know what products to include in an event bundle?

Start with your event's core needs, such as access control and branding, then ask your supplier what else they can realistically add.

Can a bundled offer include products I haven't ordered before?

Yes — suppliers with a wide catalogue often introduce clients to categories they weren't actively considering.

Summary

Don't wait for a client to ask about one product. Show them the whole event before someone else does.

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Project Summary

Industry Event Agencies
Country Poland
Product Lanyards, Wristbands, Sun Loungers (Full Event bundle)
Material Polyester / PVC / Textile
Quantity ~500 sun loungers + full event set
Production Time 4–6 weeks (seasonal bundle)
Delivery Time Scheduled ahead of event date
Challenge Competitor won a cross-sell with one bundled visit (mug, lanyard, wristbands)
Solution Built a 'Full Event' catalogue offering one bundled proposal
Result Won the complete event package the following year, plus ~500 sun loungers

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