Three custom lanyard design variants produced by manufacturer Lanyard.pro.

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What the Previous Supplier Never Offered

Quick answer: The client only knew one offer variant from their agency. Lanyard.pro proposed three, including a solution only a manufacturer can provide — and won the client away from the middleman entirely.

Key Facts

  • Client: end client with only one standard design option from their agency
  • Problem: the existing offer felt generic, with no real alternative shown
  • Solution: three design variants presented, including a manufacturer-exclusive option
  • Result: client chose the exclusive variant and began ordering directly

Another Year of the Same Thing

The client already had an offer on the table from their existing agency — one standard lanyard design in company colors. It felt like ""another year of the same thing,"" but they weren't sure what else to expect.

Three Options Instead of One

Instead of answering the brief with a single offer, we prepared three different variants — including one solution that's genuinely hard to find on the market, because we manufacture it ourselves instead of just importing ready-made designs.

The Result

The client chose an option they didn't even know existed and started ordering directly from us, bypassing their previous middleman entirely.

FAQ

Why might an agency only offer one lanyard design option?

Agencies working with importers are often limited to whatever standard catalogue options are available to them.

What does a manufacturer offer that an importer typically can't?

Manufacturers can create custom or exclusive product variations, since they control the production process directly.

Should I always request multiple design options?

Yes — seeing a range of options helps identify possibilities you may not have considered from a single proposal.

Can I switch from an agency to ordering directly from a manufacturer?

Yes, many end clients do this once they've identified a manufacturer that can meet their needs directly.

Does ordering direct from a manufacturer reduce service quality?

Not necessarily — many manufacturers offer the same account support as agencies, while also controlling production directly.

Summary

As a manufacturer, not an importer, we can show clients something nobody else has on the shelf. That's our biggest advantage in any conversation with an end client.

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Project Summary

Industry Retail / End Client
Country Spain
Product Custom Lanyards
Material Polyester
Quantity 5,000 pcs
Production Time 5 business days
Delivery Time 2 business days
Challenge Client's agency proposed only one uninspired design option
Solution Presented three distinct variants, including a manufacturer-exclusive option
Result Client selected the exclusive variant and began ordering direct

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